MOD STYLE

We don’t dress dogs.
We design for how they live.

Mind The Mod was born from a refusal: to treat dogs as trends, costumes, or seasonal novelties.

We believe dogs deserve the same design intelligence we expect for ourselves: Clothes shaped by movement, climate, character, and time.

This is not pet fashion. It’s considered design.

Mod Culture emerged in 1960s Britain with a focus on precision, function, and attitude.

Tailoring that worked in real life. Style designed for the street, not the spotlight.

Designers like Mary Quant and Rudi Gernreich shaped a mindset where style followed purpose, and individuality mattered more than trends.

For us, Mod is not nostalgia. It’s a design discipline.

Dogs move through the city the same way Mods once did:
Through streets, weather, routines, and motion.

So we design dogwear the same way:
Tailored, functional, and built for motion.
No ornament. No excess. Designed for movement, not display.

Dog fashion is crowded with fast trends and synthetic solutions.

We take a slower, calmer path.
Fewer pieces. Small batches. Designs made to last.

Because the most sustainable garment is the one that stays in use.

We treat materials as functional systems.

Natural wool regulates temperature and breathes.
Cotton linings allow comfort and movement.
Vegetable-tanned leather ages with character.

Mind The Mod is for dogs who live the city with confidence, and for humans who believe design should mean something.

No noise. No trends.
Just thoughtful design. Made to last.