ABOUT US

Pixie & Deniz

 

OUR MOD STORY

I founded Mind The Mod by living closely with dogs and questioning how they are dressed.

After saying goodbye to my long-time companion, Ajda, and later welcoming Pixie into my life, I began to see dogwear differently. Not as decoration or trend, but as something that should respect movement, comfort, and character.

Pixie quickly became more than inspiration. She became my critic and silent collaborator, shaping every decision through how she moves, reacts, and lives in the city.

Coming from a creative and design background, I approached dogwear with a Mod mindset: Precise, functional, and quietly disruptive. I strip away the unnecessary, focus on structure, and design with intention.

I work with natural materials, refine patterns through real use, and produce in small batches. Every piece is shaped by real life, in motion and across changing conditions.

Today, Pixie and I design pieces that favour clarity over noise, function over novelty, and longevity over trends.

Mind The Mod is about considered design, made to last.